Marketing Analyst – Insight Hunter

Mahshid Ghazanfari

Marketing Data Analyst

From Insights to Impact and Data to Decision, Marketing Analyst, Focused on High-Impact Results, I Boost Performance and Growth Strategies by bridging the gap between Marketing, Product, and Business with my unique expertise and experience

Skills

PROFESSIONAL EXPERIENCE

Tapsi, IPO online taxi 03/2023 – Present

Marketing Data Analyst

Reduced new user acquisition cost (CAC) by 30% through data-driven optimization of digital marketing strategies, improving overall marketing efficiency and budget effectiveness.
Achieved a 2x increase in FirstRide conversion rates by forecasting and monitoring KPIs (CR, CAC, ROI, CLV), designing customer segmentation models,and using various digital marketing channels in the summer of 2023.
Automated campaign analysis processes, saving 6 hours/week, and enhancing marketing operations precision using SQL and Python aligning with Clean Code principles.
Developed 4 complex enterprise-level performance reports with Tableau dashboards integrating multiple marketing, sales, advertising, performance, and business metrics.

Managed marketing budgets of $1M quarterly, and provided regular reports aligning business objectives with marketing strategies and targets.
Collaborated with cross-functional teams to define and prioritize growth strategies, resulting in a 10% increase in the customer base through multiple experiment designs.

Bit24 Exchange, Cryptocurrency investment and trading Platform 12/2022-03/2023

Performance Marketing Analyst Lead

Build website traffic measurement plan in 1 month.
Executed historical data analysis and RFM modeling for customer segmentation.
Incorporated customer feedback loops, resulting in customer-centric product enhancements and a 10% increase in customer satisfaction.

Khanesarmaye, Financial Market Strategy and coaching Institute 10/2021-12/2022

Senior Performance Marketing Analyst

Organized 64 webinars with 436,000 users, identified bottlenecks, and implemented process improvements that led to scale operations effectively.
Increased ROI by 100% through targeted acquisition and retention strategies, supported by rigorous monitoring and reporting of campaign performance.
3X increase in total sales by providing market research, competitor analysis, and A/B tests for a successful product launch with a Go-To-Market strategy.
Effectively communicated campaign insights to cross-functional teams, ensuring alignment and leading to a 23% improvement in project execution timelines

Myindustry Consulting Group, Digital Marketing Agency 11/2019-10/2021

Digital Marketing Specialist

Conducted in-depth market research that resulted in developing new marketing strategies, increasing overall marketing performance by 25%.

Managed the execution of 33 campaigns, optimizing KPIs and improving performance through continuous data analysis leveraging different marketing channels.
Coordinated across 12 teams to meet tight deadlines while fostering innovation and stakeholder communication.

Irexportex, Importers and exporters knowledge Portal 05/2020-03/2021

Market research and Digital Marketing Specialist

Introduced 2 new product report categories and identified 16 key opportunities for importers and exporters by conducting comprehensive market research including social listening.
Enhanced Google search rankings to #1 by implementing SEO strategies using SEMrush and Ahrefs.

PROJECTS

NSVSoft 2024

Developed Go-To-Market Strategy for technical software in the North American market. Designed Pricing strategy, User Acquisition strategy, and marketing campaigns.

MBA Dental 2020

Led B2B Healthcare Marketing strategies for luxury MBA courses in the healthcare sector, increasing customer acquisition and engagement through cross-selling opportunities. Managed event logistics, customer negotiations, and marketing campaigns, ensuring successful project execution.

CERTIFICATES

Marketing Analysis 2021

Digital Marketing 2019

EDUCATION

Amirkabir University of Technology, Tehran, Iran 2014-2018

BSc. of Polymer Engineering

Soft Skills